In the Alien teaser Silver wanted to capture the “sense of fright and dread” that was in the movie without showing much of what was in the movie itself. When he finished, he had used only one shot from the original production; the rest of his teaser was created on a tabletop and animation stand. Silver’s memorable campaign showed a leathery, egg-shaped object that almost looked like a planet. Bright light streamed from a crack in the object as it moved slowly through space and a screaming, crying sound accompanied the now-famous warning on the screen: “In space no one can hear you scream.” “For me,” Silver professes, “the trailers that are most interesting and work best don’t scatter the energy by trying to push a bunch of buttons, but create one button or two buttons which are created out of an original ability of the trailermaker to somehow convey the sense of a large, complex, rich, exciting, involving, compelling experience that you can immerse yourself in completely.”
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